Text: John 1:6-8,19-28
Full Text of Sermon

Who are you? That is an identity question. And it is interesting to me that a world that is constantly giving you something to “build your brand” around or upon there is little talk or understanding of identity.

Colin Cowherd – ESPN Radio announcer – is one of the most bracing and upfront announcers I’ve heard. Especially in sports where most coverage is “rah, rah” type. He’d hate this, or not have the vocabulary to understanding it, but he’s one of the best moralists on the air. But back to the point. Tebow keeps winning – and keeps making Colin’s almost daily rant look dumb. For the first four weeks of the Tebow run, Colin was all about how this can’t work and all the reasons it can’t. For an announcer who is usually so left brained logical it hurts, you could here the emotion. His accumulated logic and wisdom wasn’t working and he didn’t like it. If he could be wrong about this, what else could he be wrong about. But then he stumbled across a new line – “Tebow knows who he is; you can do a lot, even if you are limited, by knowing who you are.” He’s talking about identity.

The world pummels us with appeals to base our identity in titles and positions. Or it entices us and bullies us to forming an identity around cool, or traditions or the right way. What Colin stumbled across, what Tebow and his coach should be recognized for, is that they didn’t listen to the siren calls – “you’ve got to have this type of quarterback/team”. The two groups that came to the Baptist are asking those identity questions. And John confesses. He holds on two the only thing he has – the Word of God – I am the voice calling in the wilderness. He revealed the hidden Word, the hidden savior. He witnessed to the light.

We as Christians know our identities. We are children of God. We are the redeemed of Israel. And like the Baptist we have been sent into the world to reveal the hidden Lord. And all we’ve got is the Word – a simple confession.

[FYI, I wish I had a picture of this, but the hymn captured is our Children’s Choir. If you hear a voice getting a little louder at certain time, one of the Choristers was right behind the Advent wreath. He decided it would be interesting to see if he could blow the candle out while singing. One of those please stop, because if you succeed I will bust a gut laughing and I know I’m supposed to discipline at that moment.]

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